I read an article called "Facebook, Nielsen Partner to Measure Marketing Effectiveness". It was pretty short but talk about how Facebook and Nielsen are coming together to allow for polls on the facebook homepage. This made me think more about how so many people are keeping tract of the what we do on the Internet and our everyday lives, most of the time without even us knowing. This makes me think about how Nielsen is going to use the access that it had with people accounts. If they will be able to look into people accounts and see what people are talking about and doing. This applies to how we present ourselves online and if Nielsen will be able to use information that they get. It says that facebook allows Secret Deodorant on homepages and their sales increase and allow them to hit their target audience. I don't think I like this idea now that I started to think about it and people trying to adversited to me without me noticing it.
This is the link to the article:
http://www.dmwmedia.com/news/2009/09/22/facebook,-nielsen-partner-measure-marketing-effectiveness
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